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Normandale Lake District - Bloomington, MN As the third largest city in Minnesota, Bloomington offers more than 8,000 acres of parks and recreation areas. One of the largest is the Normandale Lake District which includes a ski area, beach, bandshell, and numerous parks. With access to this mixed use district from two major interstates and a state highway, the city needed help with directing visitors to their destination.
Our design team developed a wayfinding and signage program that addressed both automobile and pedestrian traffic while incorporating design elements that reflected the progressive nature of the city and the existing graphic standards. In addition to developing signage and wayfinding we were asked to develop final site signage standards that would provide a framework for the city to work within to eventually create a multi-district wayfinding and identity system. 
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